Event

NAMM Show Welcomes New Leadership and Opens Doors to the Public in Anaheim

Published January 21, 2024

The NAMM Show, the world-renowned gathering for music industry professionals, is back in Anaheim this year, unfolding over four bustling days from January 25-28 at the Anaheim Convention Center. Traditionally an exclusive event for members of the National Association of Music Merchants (NAMM), this edition marks a significant change as the general public is now invited to experience the ticketed event alongside industry insiders.

New Leadership at the Helm

With its return to the Anaheim Convention Center, NAMM also introduces new leadership. John T. Mlynczak takes the reins as President and CEO, welcoming an era of innovation. Under his guidance, the NAMM Show is set to explore the integration of AI and acknowledge the growing influence of social media personalities in the music world.

The Public Experience

This year, beyond the presence of over 1,600 companies from around the globe, the show is reaching out beyond its professional attendee base. By opening its doors to the public, NAMM is extending a warm invitation for music enthusiasts to take part in over 200 concerts and 500 events planned during the extravagant affair, bringing a fresh audience into the fold of this storied industry summit.

Adaptation and Growth

The music industry has faced significant challenges and transformations, especially in recent years. The NAMM Show has adapted to these changes, positioning itself as a cornerstone for progress and community rebuilding post the pandemic slowdown. This shift is highlighted by the show's agenda, which integrates contemporary elements like AI into its educational panels, reflecting the organization's commitment to remain at the forefront of industry advancements.

A Glimpse into the Future

Mlynczak's vision for NAMM is one of evolution rather than revolution. He aims to make the NAMM Show a nexus for opportunity, helping members and participants navigate the complex landscape of modern music creation and distribution. Embracing new technologies and social trends, the NAMM Show under his leadership is poised to be not just an annual event, but a continuous force of innovation and support throughout the entire year.

music, industry, technology