MGMT Discovers Accidental Trendiness with 'Loss of Life'

Ben Goldwasser and Andrew VanWyngarden, the musical duo known as MGMT, aren't typically cheerful artists. Their music isn't the kind that's laced with happiness, and even the concept of joy is something they find elusive. Nonetheless, the pair approach their music with a mix of seriousness and humor—an element that has characterized their work since they started in 2002. Their formula is a classic one: upbeat tunes combined with heart-wrenching lyrics, a contrast that has followed them through two decades and five albums.

Their latest project, 'Loss of Life', embodies a theme of endings and new beginnings, likened humorously by Andrew to 'The Lion King'. Despite being physically apart during the interview, with Andrew in a wintery scene near New York and Ben in sunny California, their creative connection remains unchanged since their college days. It's a partnership that has withstood the test of time and distance, proven again with their recent collaboration on the new album.

The journey to 'Loss of Life' comes after the success of their 2018 album 'Little Dark Age'. The new album continues the trend of blending the somber with the comic, evident in its mournful tributes contrasted with moments of euphoric melodies reminiscent of their earliest work. Their songwriting not only showcases their artistic blend but also reassures fans that their approach is self-aware and somewhat cheeky.

'Bubblegum Dog' is a highlight of the album, embodying the band's playful and bizarre humor. It became a curious topic among fans since its mention during a 2016 live stream and has now finally emerged as a complete track. Its music video further emphasizes the whimsy, featuring the duo in grunge disguises while playfully touching on themes of facing the past.

MGMT's music has found new life in social media trends, with old hits like 'Time To Pretend' experiencing a revival on TikTok. The band views these trends with fascination and amusement, seeing their occasionally cynical songs take on new, positive interpretations. The same element of surprise has been present in their more recent tracks becoming unexpectedly trendy.

The eclectic and ambitious style of their fifth album might pave the way for further accidental trends. With songs featuring collaborations with other artists and a blend of sounds that range from electronic to poetic readings, MGMT continues to surprise their audience. Their reaction to being included in a 'dad rock' compilation is taken with humor, reflecting the self-awareness that has become a hallmark of their music.

In the end, while MGMT may not necessarily bring happy tunes to the table, they certainly do know how to make their audience—and themselves—smile. 'Loss Of Life', with all its complexities and wry humor, is a testament to that.

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