NYC Museums Unaware of Beyoncé's Album Promotion on Their Buildings

Published March 22, 2024

New York City's notable art museums were unexpectedly turned into backdrops for Beyoncé's promotional ads for her forthcoming country-themed album. These museums include the Guggenheim, the Whitney, the New Museum, and the Museum of Arts and Design—each experienced a surprise when the artist's promotional materials were projected onto their structures on Wednesday night.

Museums Respond to Unauthorized Advertisements

When the exterior of the Guggenheim was emblazoned with a message stating, 'This ain’t a country album. This is a “Beyoncé” album', the museum quickly clarified that it had not been informed and did not condone the unsanctioned promotional activity. However, they did extend an invitation to Beyoncé and her followers to attend an upcoming event featuring artist Jenny Holzer's work.

Similarly, the Museum of Arts and Design expressed that they were not part of the organization of this promotional event. Despite this, they acknowledged the positive attention it brought to the significance of museums in cultural discussions. The other affected institutions, such as the New Museum and the Whitney Museum, echoed these sentiments, being caught unawares by the imagery of Beyoncé on horseback, yet wishing her success with the new album.

Beyoncé's Ties with Artistic Locations

This instance marks another occasion where Beyoncé has utilized art venues as a canvas for her work. In the past, she and Jay-Z famously recorded a music video in the Louvre. With her latest album, 'Cowboy Carter', set to drop soon, the star continues her trend of fusing music with visual art, albeit without prior coordination with the institutions this time around.

Beyoncé, NYC, museums