Golden Globes Ratings Hold Steady with 10 Million Viewers

On the evening of the 82nd Golden Globes, an average of 10.1 million viewers tuned in through CBS and Paramount+. This figure is nearly the same as the audience for last year’s ceremony, indicating a stable interest in the event.

CBS has chosen to report its ratings through VideoAmp instead of the widely used Nielsen measurement service. This change comes amid a contractual dispute between Paramount Global, which owns CBS, and Nielsen.

In an era where many traditional television broadcasts are seeing a decline in viewership, maintaining a consistent audience from the previous year's event counts as a success for the broadcast hosted by Nikki Glaser. Last year’s Golden Globes, the first to be aired on CBS, attracted 9.4 million viewers according to Nielsen metrics.

Traditionally, before the pandemic, the Golden Globes would reach audiences close to 20 million. For example, 18.4 million viewers watched the awards ceremony in 2020.

However, the Golden Globes faced significant challenges over the past few years. Following a report from The Los Angeles Times that revealed the Hollywood Foreign Press Association (HFPA) had no Black members, the organization was boycotted by Hollywood, resulting in the 2022 ceremony being pulled off air. NBC aired the 2023 edition but ultimately decided to drop the awards entirely.

Although the 2024 Golden Globes also experienced issues, with many referring to the Jo Koy-hosted show as a disaster, the ratings did improve this year. Consequently, CBS has committed to broadcasting the awards for another five years. After scandals regarding the HFPA, the awards were taken over by Eldridge Industries and Dick Clark Productions, now functioning as a for-profit organization.

During the ceremony, which coincided with NBC’s airing of the Minnesota Vikings vs. Detroit Lions game, Glaser received better reviews compared to previous hosts. Major awards of the night were given to the Netflix musical Emilia Perez and the A24 postwar film The Brutalist. On the television side, FX’s Shōgun and Max’s Hacks were recognized as winners.

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