Grammy Awards 2023 Sees Notable Increase in Viewership as Taylor Swift Makes History

Published February 5, 2024

Viewers tuned in in large numbers for the 2023 Grammy Awards, with figures showing a 34% increase in the television audience from the previous year. An average of 16.9 million viewers watched the ceremony, marking the most-watched Grammy event since the last pre-pandemic show in 2020, as reported by CBS.

Remarkable Surge in viewership

The boost in viewership signifies a rebound for the awards show, which had seen a dip in ratings like many live events during the pandemic. The broadcaster noted that the audience engagement this year hit a high note, thanks in part to top-tier performances and significant achievements by the artists.

Taylor Swift's Historic Win

The night was particularly momentous for Taylor Swift, who etched her name in the history books by clinching her fourth Album of the Year award for 'Midnights.' Swift's victory represents a record-breaking moment, making her the first female artist to win the category four times. In a show of female empowerment, women swept the major categories at the Grammys this year.

Additionally, CBS highlighted a monumental increase in the live streaming viewership of the ceremony on its platform Paramount+. The streaming audience for the Grammys soared, showing a 173% rise from the previous year, although the total streaming viewership figures were not disclosed.

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