Mandopop Icon Jay Chou Teams Up with Universal Music Group

Published December 6, 2023

Taiwanese superstar Jay Chou, known as the 'King of Mandopop,' and his record label JVR Music have recently signed a deal with Universal Music Greater China.

As part of this new arrangement, Universal Music Group (UMG) will handle global marketing and distribution for Chou's impressive music catalog as well as future creations from the artist. Furthermore, the deal aims to foster emerging talent represented by JVR Music, spotlighting artists like Patrick Brasca and Young (Cao Yang).

UMG is thrilled to have Jay Chou onboard, especially in light of his achievement on the IFPI's 2022 Global Album Sales Chart, affirming the company's dedication to bringing Mandopop music to a worldwide audience.

Timothy Xu, the Chairman and CEO of Universal Music Greater China, expresses excitement and pride in welcoming a music icon like Jay Chou into the UMG family, resolving to introduce his talents to a more extensive global following.

Since his first album in 2000, Chou has released 15 studio albums and climbed to the top 10 of the IFPI Global Artist Chart, making him a groundbreaking Mandarin artist on this list. His world tour experience includes 378 concerts spanning continents from Asia to Europe and Australia.

Recognized with 15 Golden Melody Awards, Chou's reach extends beyond his singing career. He's an acclaimed songwriter, having written and produced all his songs, with Universal Music Publishing Group taking care of their global publishing since 2013.

Chou's influence stretches into film and art, notable for his directorial debut 'Secret,' which won multiple awards, and acting roles in Hollywood movies like 'The Green Hornet' and 'Now You See Me 2.' He has even collaborated with renowned auction houses Sotheby's and Christie's.

The strategic partnership with UMG marks a significant step for Jay Chou and JVR Music, described by JR Yang, JVR's CEO, to propel Mandarin pop music on a global stage. The union with UMG is seen as a way to transcend cultural barriers and solidify a more substantial international presence for their musical culture.

Adam Granite, UMG’s Executive Vice President of Market Development, views the partnership as not just a strategic success but a cultural milestone that supports UMG's goal of showcasing diverse talents to global audiences.

This development underscores UMG's commitment to the Chinese music scene. Previously, they renewed their contract with Chinese pop sensation Eason Chan, after a successful collaboration spanning over 19 years.

Universal, Mandopop, Music